THE PERIOD PLACE AT FIRST THURSDAYS

300+ people interacted with our activation during the 4 hours it was running

80% of people completely engaged with all of the elements

The impact of the concept activation as people intentional approached us as they left to share their personal experiences, their appreciation and share what they had learned.

THE EXPERIENCE.

• Real stories of period poverty from people of Aotearoa displayed amongst artist depictions of periods for all genders.

• Idea-generating, bright and beautifully painted/decorated sanitary bins by artists.

• People sharing personal period stories in a book wall, surrounded by a visual portrayal of people with periods in Aotearoa linked through lines of red string.

• Interactive and hard-hitting ‘experience’ of period poverty through use real time vending machine, featuring torn nappies, rags and newspaper in place of period products.

• Education about sustainable period products and the opportunity to feel and explore them and ask The Period Place questions.

• Multiple feedback mechanisms available to gauge perceptions about the event itself

• Contribution to future ideas for The Period Place to continue work, via question boxes and and interactive voting wall

  
  

THE IMPACT.

Our goal was to provide a visual and tactile representation of the problem of period poverty (period inequity) in Aotearoa. Alongside this sat the intent to action our core pillars of conversation, education and access within a public, physical forum, as well as create an opportunity to hear people’s experiences of periods, poverty and get some feedback on our next steps as The Period Place started to grow.

We created a walkthrough journey that people could engage with in any way they needed to or felt relevant to them.

Starting with roadside signage that was inviting, clean and fun, it dismantled the stigma associated with periods and allowed people to intentionally step into a space that may have been outside their comfort zone.

We know that the first step to behaviour change and receipt of new information is intention and openness in an individual, an element that was overcome by stepping through our venue doors, allowing people to enter into the mindset required to entertain new thoughts.