top of page
The Period Place
14 November 2023
Cycle long Countdown campaign
Our cycle long mini-campaign with Countdown was all about reducing stigma and igniting conversations around periods and period stigma! Countdown donated five cents and a period product for every pack sold in the month of September. A great bonus of this campaign was how easy it was for the general public to get involved, all you had to do was buy a period product from Countdown and you were a part of our campaign and helping more people access period products around Aotearoa!
Dr Amelia Ryan and Danika Revell Talk Bloody Old Wives’ Tales
Countdown and The Period Place call on bloody legends in ‘cycle-long’ appeal
“The cycle-long appeal, which kicks off on 28 August, sees a donation of 5 cents from the sale of every U By Kotex, Libra, Carefree, Stayfree, Tampax, Oi, TOM, Bonds, Vagisil and Femfresh period product go to The Period Place, with the same suppliers also dipping in by donating a single period product (e.g. tampon, sanitary pad, cup, underwear or liner) for every pack sold. ”
— Countdown
bottom of page